A well-considered and understandable innovation strategy can assist organisations continue to innovate and grow.

The challenge for leadership is to empower ideas from the bottom layers of the organisation; encouraging staff to get creative & excited.

In order to be successful in innovation efforts a firm may find it is essential to collaborate.

Innovation in isolation is not enough to remain competitive and achieve maximum impact. New models of doing business are a key innovation.

Understanding innovation capabilities & position in the market is essential to the process of discovering important insights.

Choosing where to invest requires a sense of current & future market opportunities, combined with a balanced risk portfolio approach.

Innovation-led growth requires the systematic application of an innovation strategy.

Assessment of a firm’s innovation performance is best made on the ability to make innovation a key systemic capability.

Companies that do not continue to innovate can fail to grow, eventually eroding profits or impact away until decline.